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How to use it:
Place the names of some things down the side of a matrix (eg laptop, mobile phone, printer), and then place other names of objects along the top (eg pencils, chocolates, spoons). Then create all-new objects by combining 『side’ things with 『top’ things.

Why it’s important to use it:
Most new products on the planet are created by combining two entirely different objects in some way. When you use this Key, it will help you to develop some of those new products yourself.

Some variations:
Write some problems (eg some people complain too much) along the top of the matrix, and then list some objects (eg kites) down the side. Then use each object to stimulate some creative solutions for each problem.