There is huge merit in knowing the source of foods that you eat. However… here’s a powerful initiative. Imagine being able to track your new woolly jumper back to its source (ie the Merino sheep), and to even be kept up to date on its life. When was its last ‘haircut’? Has it had some lambs lately? Sheep Inc manages to do just that. Buy a jumper, and (sort of) adopt the sheep.